ACUVUE | Johnson & Johnson
CRM Email System
Performance-Led Template for Customer Communication
The challenge
ACUVUE required a scalable CRM email template alongside supporting banner ads to drive consistent communication with key customers. The system needed to integrate campaign visuals, maintain strict brand and regulatory standards, and allow internal teams to update performance content post-design.
The challenge was to unify email and banner assets into a cohesive system while preserving flexibility for internal workflows and approvals.
Client/Brand
Johnson & Johnson Vision (ACUVUE)
Market
United Kingdom
Focus
CRM email and banner ad system
Scope
Modular email template and digital banner assets
Let’s talk about this project
he project focused on building a unified communication system across email and banner formats. A campaign banner was introduced as the primary visual anchor within the email template, replacing legacy elements and establishing immediate context.
Supporting banner ads were designed to extend the campaign across digital touchpoints, ensuring visual and messaging consistency. The email template itself remained intentionally flexible, allowing internal teams to populate content without disrupting layout integrity.
The result is a system that supports repeat use while maintaining clarity and alignment across formats.
What was our approach?
A unified, modular system designed for consistency across email and display formats.
- Positioning: Align email and banner assets within one communication system
- Messaging: Reinforce performance and value through clear visual entry points
- Accessibility: Enable easy internal updates without breaking structure
- Visual strategy: Banner-led hierarchy applied consistently across formats
- Compliance: Designed to support Veeva approval and regulated workflows
Performance in Focus
A system designed to foreground customer performance while maintaining brand clarity across formats.
- Banner assets establish immediate campaign context
- Email structure prioritises performance visibility
- A consistent system across touchpoints reinforces trust
Let’s talk visuals
A system built for clarity, consistency, and cross-channel alignment.
- Strong hierarchy to guide attention across email and banners
- High contrast zones to highlight key performance content
- Cohesive banner integration across all formats
- Modular structure for scalable deployment
Skills Applied
- CRM Design Systems
- Banner Ad Design
- Email Template Design
- Visual Hierarchy Structuring
- Brand Compliance and Adaptation
- Cross-Channel Design Consistency
Deliverables
- Master CRM email template
- Campaign banner integration for email header
- Set of digital banner ads
- Modular content block system
- Performance-focused layout zones
- Final files ready for internal population and deployment
Integrated CRM email and banner system for ACUVUE, built for scalable communication and clear performance-focused messaging.
