BiP Christmas Campaign
Scaling a 21-Day Multi-Market Activation
The challenge
Digicel required a unified campaign system to support a 21-day Christmas activation for BiP across multiple markets. The campaign needed to balance two promotional mechanics while maintaining consistent product messaging across all touchpoints.
Execution complexity was high. Teams across regions needed to deploy assets quickly, localise content, and maintain clarity without fragmenting the brand.
Client/Brand
BiP | Digicel
Market
Multi-market Caribbean rollout
Focus
Seasonal campaign and product engagement
Scope
21-day integrated campaign system
Let’s talk about this project
The campaign was structured as a scalable system rather than a series of standalone creatives. Each day of the activation required clarity, consistency, and adaptability across formats and markets.
The approach unified two promotional tracks into a single visual language while maintaining space for always-on product messaging. This ensured that engagement mechanics did not overshadow core product value.
The system enabled internal teams to execute quickly, adapt locally, and maintain visual and messaging consistency across all outputs.
What was our approach?
A modular campaign system designed for clarity, speed, and multi-market adaptability.
- Positioning: Festive engagement anchored in everyday utility
- Messaging: Dual-layer structure balancing promotions and product value
- Accessibility: Clear layouts for fast comprehension across diverse audiences
- Visual strategy: Modular templates enabling rapid rollout and localization
Engagement with Continuity
The campaign prioritized sustained daily interaction without losing sight of long-term product adoption.
- Daily mechanics designed to build habit, not just spikes
- Promotional features integrated with core product benefits
- Consistent structure to reduce friction across markets
Let’s talk visuals
Built for clarity and repeatability across high-volume outputs.
- Strong contrast to ensure readability across devices
- Clear hierarchy to prioritize daily messages and CTAs
- Product integration embedded within campaign visuals
- Scalable components to support multi-market adaptation
Skills Applied
- Campaign system design
- Multi-market creative direction
- Visual hierarchy and information design
- Template and modular system development
- Cross-functional collaboration
- High-volume asset structuring
Deliverables
- 21-day campaign visual system
- Modular template suite for internal teams
- Social and digital campaign assets
- Promotional campaign frameworks
- Localization-ready design files
Integrated campaign system for festive engagement and product reinforcement
